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การตลาดด้วยเนื้อหา (Content Marketing) - (ภาษาอังกฤษ)
Introduction
What is content marketing?
Creating Content Strategy
Setting strategic goals
Defining your audience
Choosing the right topics
Finding relevant topic ideas
Organizing topics into categories
Organizing topics into categories
Producing Content
Tips for successful storytelling
Selecting the right type of content
Optimizing Content
Formatting content for a frictionless experience
Formatting content for distribution
Distributing Contents
Promoting with owned and shared media
Promoting with earned and paid media
Integrating Content
Integrating content across departments
Repurposing content to earn more benefits
Measuring Content
Attributing content actions to results
Innovating with contents
Conveying thought leadership with content
The key to the quality versus quantity debate
Experimenting beyond best practices
Conclusion
Staying updated on content marketing
Finding relevant topic ideas
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